Classic Milwaukee Wedding Photographer


Who cares about the exposure triangle? Learn photography the non-technical way I wish someone would have shown me 20 years ago.

No matter where you are now, or what camera you have, whether it's a phone, point-and-shoot, entry-level DSLR, mirrorless or expensive camera you can't figure out...

If you can't find the power button, don't understand what all the other modes besides Auto are...

If I can make the images on this website, you can make images like the professionals and hang art in your home you can be proud of.

Maybe you'll even make some money, but I'm not here for that. I'm not here to say you can do it all overnight, either.

Is what you're doing getting you the pictures you want right now? If not, let me help make you a happier photographer.

Hilton Milwaukee Wedding Photographer Chandelier Bride
Wedding Tea Lights Under Tree Riveredge Nature Center West Bend
Sturgeon Bay wedding bride and groom portrait with bridge at dusk
First Lutheran Church Wedding, Madison, Family Portraits

Believe me, I started as a complete noob. Who doesn't, right?

I didn't understand light, exposure, flash, posing, depth of field, even angle of view or composition.

And that was while I was working full-time as a photojournalist, winning awards!

Imagine what you could do with the gear you already have if you harness the principles I'll show you.

For example, what if you knew how to recognize and use amazing light in almost any location or time of day? That alone would instantly improve your photography without learning new settings, getting new gear or even mastering composition or expression.

Amazing light has the power to overcome almost any shortcoming in a photograph. Yet how many people have shown you directly, to the point, without the "general studies" fluff, exactly what good light is, how to recognize it, and how to use it?

You've probably seen amazing light and had this throbbing in the back of your mind as if to tell you, "I'm not getting the most of this. I'm not doing this justice. What am I not doing? What am I not seeing?" But you kept shooting the same thing a hundred times and didn't get a single image you would frame.

How do other photographers seem to just walk around getting better pictures, with worse gear, at the same locations?

Why are your exposures different from shot to shot, even within the same scene?

How would you like to get consistently beautiful photos, on purpose?

How would you like to feel like you've mastered your camera as a tool?

You won't get better by going out and taking more pictures. What, you think no one tried?

You must be intentional about improving. By that I mean you must seek photography education, submit yourself to those teaching it, and commit to putting it into practice.

Seek. Submit. Commit.

It wasn't until about the third year of my full-time photojournalism job that I started to actually study light and practice what I was studying. And the very first time I tried putting it all together for a photo, I won second place for general news photo in the Wisconsin Newspaper Association contest.

You need someone to show you the principles so you can run with them and do your own thing.

You know Leonardo da Vinci, Beethoven, guys like that? They were super talented, but they all had masters to mentor them. Da Vinci had Verrochio. Beethoven had Haydn, von Goethe and others.

It's time for a new formula, one that non-technical people like myself, who just want to get more than snapshots out of their darn cameras, can appreciate.

For decades, I've seen photographers, myself included, learn the exposure triangle of shutter speed, aperture and ISO and still be stuck on exposure for years.

I see photographers waste so much time with exposure, they don't have time to learn about light or expression. If you don't master exposure, you can't master light, or flash, or most of photography.

I'll show you a new way to look at exposure that you won't forget because you already know. But nobody has shown you that you know.

Aren't you tired of everyone saying your pictures are "nice" or that "you must have a great camera?"

Or perhaps you'd rather just keep going on your own and see what you can figure out. It's said your first 10,000 shots are your worst. Not necessarily. If you don't seek, submit and commit, your next 100,000 won't be any better than your first 10,000.

It's your time. It's your money. You can spend it getting the same shots you're already getting, if you want.

Or, you can contact me for a 1-on-1.

You may be thinking, "Joel, the Internet is full of thousands of videos and courses trying to show me how to do photography, and I still don't get it."

My point exactly. They're all stuck: stuck on the exposure triangle, settings, gear, and all the other stuff that doesn't make any sense and actually gets in the way until you understand light, and nobody is teaching it the way I teach it.

So if those thousands of videos haven't helped you "get it" yet, how could you learn less with me?

Contact me for a 1-on-1 today!