What's Your Image Costing You?

Even if nobody says anything to you, rest assured your pictures are saying a lot about you -- your credibility, values, reputation, health (financial and otherwise). People form an opinion quickly from their first impression, and they build that first impression largely from pictures.

Is your business doing well? Doesn't matter. In their minds, customers are still picking out the mediocre parts of your business and saying, "They could use better pictures" or "That carpet's looking old" or "When are they going to patch that spot on the wall?" or "Can't they afford a new sign?" Everything factors into your brand, all the time. And no matter how good business is, how long do you want to avoid upgrading your impression to match your profits?

Previously, the solution might have been hiring cousin Ned, or taking the plunge and buying some cheesy DIY photography kit. But the results send their own message: "Couldn't they hire a professional?"

Hiring Joel Nisleit Photography just makes sense. Whenever you have something outside your expertise or comfort zone, you don't think twice about handing the work off to an expert.

In fact, you know delegation is good business. How much money are you losing while fiddling with photography gear or blowing hours on YouTube instead of you doing what you do best -- your business? Invest in your strengths. Outsource the photography.